Alternatives
Shortlists for DTC brands who are already evaluating. Every price and limit is read from the vendor's own page on a stated date, and each page says plainly who should not switch — including to us.
- Hotjar alternatives Hotjar now redirects to Contentsquare and new signups are closed. The honest shortlist — Clarity, Mouseflow, Lucky Orange, Crazy Egg, Fullstory — with real prices. Last reviewed 26 July 2026
- Fullstory alternatives Fullstory publishes no price at all — the last one they did publish was $849/mo in 2019. What the structure costs instead, and seven alternatives ranked by the job. Last reviewed 26 July 2026
- Contentsquare alternatives Contentsquare Free is 200,000 sessions at $0. Above the 240k band their price stops being published at all. Where Mtrix fits, and the five reasons not to switch. Last reviewed 26 July 2026
- Webflow alternatives Webflow can run a store. What it costs to test and measure one — Optimize at $299/mo, Analyze from $9/mo, $510/mo all in — and the replay their own FAQ rules out. Last reviewed 26 July 2026
- Shopify alternatives Most people searching this should stay on Shopify — the platform is usually not the problem, the stack bolted onto it is. Six real options, and what none of them ships. Last reviewed 26 July 2026
- Shopify Plus alternatives Priced Plus at $2,500/mo on a term commitment and said no? Six options with real numbers — BigCommerce from $1,499, Adobe, headless, Advanced at $299–$399, and Mtrix. Last reviewed 26 July 2026
- Google Optimize alternatives Optimize shut down 30 Sep 2023 and GA4 still can't run a test. The three tools Google named — two of them now merging — what they cost, and which four are free. Last reviewed 28 July 2026
- AB Tasty alternatives AB Tasty is the acquired side of the VWO merger, publishes no price and runs no free trial — only a sales-run proof of concept. Five options you can hold first. Last reviewed 28 July 2026
- LogRocket alternatives LogRocket repriced between June and July 2026: $69 at 10K sessions is now $83, and the $176 everyone quotes is the slider default, not the floor. Who should stay. Last reviewed 28 July 2026
- Optimizely alternatives Optimizely publishes no price at all — every plan is "individually packaged" and the only door is a demo request. Eight alternatives with their real numbers, and the two that are merging. Last reviewed 28 July 2026
- VWO alternatives VWO agreed to combine with AB Tasty in January 2026 and is now rebranding to Wingify. What that means at renewal, what the Growth tier holds back, and six options. Last reviewed 28 July 2026
- Heap alternatives Heap's free tier is genuinely generous, but session replay and heatmaps are a paid add-on on its two quote-only tiers — and nothing in the platform runs a test. Last reviewed 28 July 2026
- Google Analytics alternatives Most stores shouldn't delete GA4 — it's free at scale and it's the only analytics that closes the Google Ads loop. Who should actually switch, sorted by reason. Last reviewed 28 July 2026
- Microsoft Clarity alternatives Clarity is genuinely free, forever, with no traffic limits — and under ~$1M in revenue it's the right answer. The four walls after that, and five tools worth running instead. Last reviewed 28 July 2026
- Shoplift alternatives Shoplift is the cleanest theme-testing workflow on Shopify, and its docs are honest about the rest: a visitor meter that pauses tests, and a checkout it can't test. Last reviewed 28 July 2026
- Intelligems alternatives On a store that stays on Shopify, Mtrix does not replace Intelligems — price is read-only there. The $69 headline against its own calculator, and three honest exits. Last reviewed 28 July 2026