- Monthly visitors Up to 100,000
- Events / month 1,000,000
- Projects 1
- Seats Unlimited
- Experiments Locked
- Session replay 1,000 / mo · 14 days
- Support Docs and email
Simple pricing for the whole platform.
Analytics, session replay, heatmaps, error tracking, real-user performance and experiments — on every plan. Your traffic decides the price. Nothing else does.
- Unlimited seats
- Unlimited experiments
- No transaction fees
- Monthly visitors Up to 100,000
- Events / month 5,000,000
- Projects 1
- Seats Unlimited
- Experiments Unlimited
- Session replay Unlimited · 30 days
- Support Email + in-app
- Monthly visitors Up to 300,000
- Events / month 20,000,000
- Projects 3
- Seats Unlimited
- Experiments Unlimited
- Session replay Unlimited · 3 months
- Support Onboarding + Slack
- Monthly visitors Up to 1,000,000
- Events / month 60,000,000
- Projects 10
- Seats Unlimited
- Experiments Unlimited
- Session replay Unlimited · 6 months
- Support Slack + migration engineer
- Monthly visitors 1,000,000+
- Events / month Custom
- Projects Unlimited
- Seats Unlimited
- Experiments Unlimited
- Session replay Unlimited · 12 months
- Support Slack + SLA and SSO
Every paid plan is the whole platform, with no cap on how many experiments you run. Session replays are counted on their own, not out of your event allowance. Prices are in USD, billed monthly.
What you're replacing
Analytics, session replay, heatmaps, error tracking and experiments, bought separately, run $1,744.50 to $2,145.50 a month — the spread is annual billing against monthly. Growth is $1,800. Whether that is a saving depends on one thing, and it isn't the software.
If you keep your store where it is
+$55.50 – −$345.50
a month, forever
You are adding a platform on top of a platform. The five tools go away, the storefront bill doesn't, and Mtrix costs you more every month than the stack it replaced. Don't buy it. Run the free plan, measure what you have, and come back if you ever decide to move the store.
If you move the storefront onto Mtrix
−$2,244.50 – −$2,845.50
a month, from month four
Now the storefront bill is on our side of the ledger too, and seven line items become one. You run both stacks for about three months while you migrate — that overlap costs $5,400, and it is the whole price of switching.
The $5,400 clears between month two and month three — 1.9 months at the fast end of the saving, 2.4 at the slow end. That window is why the term is six months and not one.
Included on every plan
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Unlimited seats
Five roles with permissions per module. Your developer, your agency, your contractor — the invoice reads the same.
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Unlimited experiments
No cap — not concurrent, not monthly, not by plan. Test velocity is bounded by your traffic and your team, never by your invoice.
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Six-month minimum
Replacing the stack pays the switch back between month seven and month twelve. We ask for the window we're asking you to judge us over — no exit fee, and your data leaves with you.
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No transaction fees
Mtrix takes no cut of your revenue. You pay your payment processor, and that's it.
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One script, any platform
Analytics, replay, heatmaps, errors and real-user performance start on the same visit — on Shopify, Webflow, headless, whatever you run now.
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Your data, your region
EU by default, region selectable. Events and purchases export in a spreadsheet-ready format whenever you want them.
Compare plans
Every line, printed. Nothing behind a "contact us."
| Feature | Free | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Price / month | $0 | $700 | $1,800 | $3,200 | From $6,000 |
| Monthly unique visitors | Up to 100,000 | Up to 100,000 | Up to 300,000 | Up to 1,000,000 | 1,000,000+ |
| Above 1,000,000 visitors | — | — | — | — | +$1,200 per 500,000 |
| Events / month | 1,000,000 | 5,000,000 | 20,000,000 | 60,000,000 | Custom |
| Going over a cap | Nothing stops. Overage is billed on the next invoice, and you set a monthly ceiling. | Nothing stops. Overage is billed on the next invoice, and you set a monthly ceiling. | Nothing stops. Overage is billed on the next invoice, and you set a monthly ceiling. | Nothing stops. Overage is billed on the next invoice, and you set a monthly ceiling. | Nothing stops. Overage is billed on the next invoice, and you set a monthly ceiling. |
| Projects | 1 | 1 | 3 | 10 | Unlimited |
| Seats | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Analytics — conversion, revenue, AOV | ✓ | ✓ | ✓ | ✓ | ✓ |
| Error tracking | ✓ | ✓ | ✓ | ✓ | ✓ |
| Real-user performance (LCP, CLS, FCP, FID, FP, TBT, TTFB) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Session replay(counted separately from events) | 1,000 / mo | Unlimited | Unlimited | Unlimited | Unlimited |
| Heatmaps — click and scroll, by device | ✓ | ✓ | ✓ | ✓ | ✓ |
| Experiments — A/B, multivariate, split URL, mask URL | Locked | Unlimited | Unlimited | Unlimited | Unlimited |
| Server-side variant assignment | ✕ | ✓ | ✓ | ✓ | ✓ |
| Multi-armed bandit | ✕ | ✓ | ✓ | ✓ | ✓ |
| Audience targeting | ✕ | ✓ | ✓ | ✓ | ✓ |
| Visual builder + hosting, on a store built on Mtrix | ✕ | ✓ | ✓ | ✓ | ✓ |
| Agent minutes / month * | 30 | 200 | 550 | 1,500 | From 3,000, custom |
| Extra agent minutes | — | $200 per 250 | $200 per 250 | $200 per 250 | $200 per 250 |
| Replay + error retention | 14 days | 30 days | 3 months | 6 months | 12 months |
| Event + purchase retention | 12 months | 3 years | 3 years | 3 years | Custom |
| Data residency — EU by default, region selectable | ✓ | ✓ | ✓ | ✓ | ✓ |
| Support | Docs and email | Email + in-app, self-serve | Onboarding, email, shared Slack, named contact | Same, + migration engineer | Same, + SLA and SSO |
| Contract | None | None — month to month | None — month to month | None — month to month | Annual optional |
| Transaction fee taken by Mtrix | None | None | None | None | None |
* Agent minutes are the AI's working time, not yours. A new button costs about 30 seconds; a new hero section with three variants and a launched experiment costs about 40 minutes — so Starter covers seven of those a month and Growth covers thirty.
Mtrix is web only — there is no native iOS or Android SDK, and it isn't an email platform, a multi-touch attribution tool or a profit-and-LTV tool.
Frequently asked questions
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How long does migration take, and who actually does it?
One week, guaranteed, even for the most complex stores — and we do it, not you and not a partner agency. Hand over a GitHub repo, or the URL on its own and our scrapers pull the site, or a Figma file if you're starting fresh. Pages, products, variants, inventory, past orders and customer records come across. A human on our side finishes the setup with you, you review it all on staging, and the redirects are in place before DNS moves. Custom domain and SSL included.
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What does the migration cost?
Nothing. There's no migration fee, no setup fee and no professional-services line. It's included in the subscription, and it's included on Starter — not gated to Enterprise.
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How long is the contract?
There isn't one. Mtrix is month to month — no term, no annual lock-in, no minimum commitment. Compare that to Shopify Plus, which is sold on a one-year or three-year term (shopify.com/plus/pricing, 26 July 2026).
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Does the price change when we add people?
No. Seats are unlimited on every plan, including the free one. Add your developer, your agency and your contractor and the invoice reads the same. There are five roles with permissions set per module, so you can hand your agency the experiments and keep them out of the catalog.
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Do we own our data, and can we take it with us?
Yes to both, and they're two different things.
Your site: you can export the published code. If you leave, you leave with the site itself, not a screenshot of it.
Your data: you can export your raw event and purchase data. It's yours, it comes out in a spreadsheet-ready format, and it isn't held hostage to keep you on the plan.
Your data sits in the region you pick — EU by default. We're SOC 2 Type II and ISO 27001 certified, with GDPR, CCPA/CPRA and HIPAA/HITECH compliance programmes. -
What if it doesn't work?
You're month to month, so you stop. You take your site and your data with you, and there's no exit fee and no term left to run.
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Do you take a cut of our revenue?
No. Mtrix charges no transaction fee on anything. You pay your payment processor and that's it.
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Is there a limit on how many experiments we run?
No cap — not concurrent, not monthly, not by plan. Test velocity is bounded by your traffic and your team, never by your invoice.
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Do we have to move our store to use Mtrix?
No. Analytics, session replay, heatmaps, error tracking and real-user performance run on whatever you have now — one script, on Shopify, Webflow, headless, anything. What moving unlocks is the rest: the visual builder, price and offer testing, and the native checkout.
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How long do you keep our data?
Events and purchases for three years. Session recordings and errors for the window on your plan — 14 days on Free, three months on paid.
Still deciding? Book a demo and bring the finance person. →