- Monthly visitors Up to 100,000
- Events / month 1,000,000
- Projects 1
- Seats Unlimited
- Experiments Locked
- Session replay 1,000 / mo · 14 days
- Support Docs and email
Simple pricing for the whole platform.
Analytics, session replay, heatmaps, error tracking and real-user performance are on every plan, Free included. Experiments and the builder come with every paid plan. Your traffic decides the price. Nothing else does.
- Unlimited seats
- Unlimited experiments
- No transaction fees
Starter
$700 /mo
One storefront, up to 100k visitors a month.
Start 60-day trialNo card required · or book a demo
- Monthly visitors Up to 100,000
- Events / month 5,000,000
- Projects 1
- Seats Unlimited
- Experiments Unlimited
- Session replay Unlimited · 30 days
- Support Email + in-app
GrowthRecommended
$1,800 /mo
Three storefronts, up to 300k visitors a month.
Start 60-day trialNo card required · or book a demo
- Monthly visitors Up to 300,000
- Events / month 20,000,000
- Projects 3
- Seats Unlimited
- Experiments Unlimited
- Session replay Unlimited · 3 months
- Support Onboarding + Slack
Scale
$3,200 /mo
Ten storefronts, up to a million visitors a month.
Start 60-day trialNo card required · or book a demo
- Monthly visitors Up to 1,000,000
- Events / month 60,000,000
- Projects 10
- Seats Unlimited
- Experiments Unlimited
- Session replay Unlimited · 6 months
- Support Slack + migration engineer
- Monthly visitors 1,000,000+
- Events / month Custom
- Projects Unlimited
- Seats Unlimited
- Experiments Unlimited
- Session replay Unlimited · 12 months
- Support Slack + SLA and SSO
Every paid plan is the whole platform, with no cap on how many experiments you run. Session replays are counted on their own, not out of your event allowance. Prices are in USD, billed monthly.
Included on every plan
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Unlimited seats
Five roles with permissions per module. Your developer, your agency, your contractor — the invoice reads the same.
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Unlimited experiments
On every paid plan: no cap — not concurrent, not monthly. Test velocity is bounded by your traffic and your team, never by your invoice.
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Month to month
Every paid plan starts with a 60-day trial, no card. After that it's month to month — no minimum term and no exit fee. Enterprise can request an annual plan.
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No transaction fees
Mtrix takes no cut of your revenue. You pay your payment processor, and that's it.
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One script, any platform
Analytics, replay, heatmaps, errors and real-user performance start on the same visit — on Shopify, Webflow, headless, whatever you run now.
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Your data, your region
EU by default, region selectable. Events and purchases export in a spreadsheet-ready format whenever you want them.
Compare plans
Every feature and every limit on all five plans, grouped by module.
Free $0
Start freeStarter $700/mo
Start trialGrowthRecommended $1,800/mo
Start trialScale $3,200/mo
Start trialEnterprise From $6,000/mo
Book a demo| Feature | |||||
|---|---|---|---|---|---|
| Usage & limitsThe numbers that change from one plan to the next. | |||||
| Monthly unique visitors | Up to 100,000 | Up to 100,000 | Up to 300,000 | Up to 1,000,000 | 1,000,000+ |
| Above 1,000,000 visitors Enterprise only, set in your contract. | Not applicable | Not applicable | Not applicable | Not applicable | +$1,200 per 500,000 |
| Events a month | 1,000,000 | 5,000,000 | 20,000,000 | 60,000,000 | Custom |
| Session replays Counted separately from events. | 1,000 / mo | Unlimited | Unlimited | Unlimited | Unlimited |
| Projects (storefronts) One project is one website, with its own data. | 1 | 1 | 3 | 10 | Unlimited |
| Seats Never counted, on any plan. | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Agent minutes a month * Working time of the Mtrix AI assistant. | 30 | 200 | 550 | 1,500 | From 3,000, custom |
| Extra agent minutes | Not applicable | $200 per 250 | $200 per 250 | $200 per 250 | $200 per 250 |
| Going over a cap: nothing stops. Overage is billed on the next invoice, and you set a monthly ceiling. | |||||
| AnalyticsThe whole module is on every plan, Free included. | |||||
| Ready-made dashboards Templates for revenue, acquisition, funnels, products and retention. | Included | Included | Included | Included | Included |
| Custom chart builder Pick an event, filter it, split it. Line, bar, donut, metric or map. | Included | Included | Included | Included | Included |
| Funnels Your own steps, with drop-off and the time between them. | Included | Included | Included | Included | Included |
| Revenue, conversion rate and AOV Each one set against the period before. | Included | Included | Included | Included | Included |
| Traffic source and campaign reports Channels worked out from the referrer and UTM tags. | Included | Included | Included | Included | Included |
| Event stream and custom events Filter any event, open it, and watch the session behind it. | Included | Included | Included | Included | Included |
| AI assistant for analytics questions Uses agent minutes. An admin switches it on in Settings. | Included | Included | Included | Included | Included |
| Slack alerts and KPI digests Spikes, drops and thresholds on events, revenue or conversion rate. | Included | Included | Included | Included | Included |
| Session replayMonthly replay counts are under Usage & limits. | |||||
| Full session recording Clicks, scrolling, typing and page changes, as the visitor saw them. | Included | Included | Included | Included | Included |
| Rage-click, error and purchase flags Find the visits that struggled, and the ones that bought. | Included | Included | Included | Included | Included |
| Filter by page, event, device, country Also by browser, referrer, experiment and identified visitors. | Included | Included | Included | Included | Included |
| Visitor and order details per session Device, location, UTM tags, experiments seen and the order, if any. | Included | Included | Included | Included | Included |
| HeatmapsOpened from a recorded session, split by device. | |||||
| Click maps Clicks per element, with each element's share of the total. | Included | Included | Included | Included | Included |
| Scroll maps How far down visitors get, with the median fold marked. | Included | Included | Included | Included | Included |
| Heatmaps by experiment variant Needs Experiments, so it starts on Starter. | Not included | Included | Included | Included | Included |
| Error trackingRuns on the same script. Nothing extra to install. | |||||
| Automatic JavaScript error capture Uncaught errors, promise rejections and console errors. | Included | Included | Included | Included | Included |
| Errors grouped and ranked by priority One row per error: events, sessions, users and a 14-day trend. | Included | Included | Included | Included | Included |
| Stack trace, console and user journey What the visitor did just before and after the error. | Included | Included | Included | Included | Included |
| Watch the session behind an error Opens the replay at the moment the error fired. | Included | Included | Included | Included | Included |
| Revenue at risk from errors Sessions that hit an error after showing purchase intent. | Included | Included | Included | Included | Included |
| PerformanceMeasured on your real visitors, not in a lab test. | |||||
| Core Web Vitals from real visitors Loading speed, layout shift and blocking time on every page load. | Included | Included | Included | Included | Included |
| Site speed score out of 100 By device, page type, page and country, against the period before. | Included | Included | Included | Included | Included |
| Page speed against conversion rate Conversion rate and revenue per session by loading-speed band. | Included | Included | Included | Included | Included |
| ExperimentsLocked on Free. Every paid plan gets all of it. | |||||
| A/B and multivariate experiments No cap on how many you run, at once or in a month. | Locked | Unlimited | Unlimited | Unlimited | Unlimited |
| Split-URL and mask-URL tests Send visitors to separate URLs, or serve a variant under the original address. | Not included | Included | Included | Included | Included |
| Server-side variant assignment Chosen on Mtrix's servers and kept for returning visitors for 30 days. | Not included | Included | Included | Included | Included |
| Traffic split you can change mid-test Every change is written to the experiment's log. | Not included | Included | Included | Included | Included |
| Chance-to-be-best and risk per variant Safe to check every day. Conversion rate decides the winner. | Not included | Included | Included | Included | Included |
| Conversion, cart and checkout metrics Revenue per user and AOV are shown beside them for reference. | Not included | Included | Included | Included | Included |
| Multi-armed bandit Sends most new visitors to the leading variant, re-set once a day. | Not included | Included | Included | Included | Included |
| Audience targeting By UTM tag, device, returning visitors and tests already seen. | Not included | Included | Included | Included | Included |
| Ship the winner, or roll it back On pages built in Mtrix. Goes live on your next publish. | Not included | Included | Included | Included | Included |
| Builder & hostingFor pages and stores built on Mtrix. Locked on Free. | |||||
| Visual builder for stores built on Mtrix Layers, styles, components and assets, at desktop, tablet and mobile. | Not included | Included | Included | Included | Included |
| Section and component templates Layout, widget and ecommerce templates to insert and edit. | Not included | Included | Included | Included | Included |
| Import an existing page from its URL One page at a time. Scripts are removed, so interactive parts are rebuilt. | Not included | Included | Included | Included | Included |
| AI assistant in the builder Describe a change, compare the designs, approve one. Uses agent minutes. | Not included | Included | Included | Included | Included |
| Staging, production and rollback Publish to staging first. Roll back to any earlier build. | Not included | Included | Included | Included | Included |
| Hosting, custom domain and SSL A staging address to start, then the domain you own. | Not included | Included | Included | Included | Included |
| Forms with a submissions inbox Each submission links to the session that sent it. | Not included | Included | Included | Included | Included |
| Store, checkout & emailCatalog and orders are on every plan. Checkout and email start on Starter. | |||||
| Product catalog with variants Edit it in Mtrix, or pull it from Shopify and review each change. | Included | Included | Included | Included | Included |
| Orders with the session behind each Timeline, UTM source, experiments seen, replay. Exports as a spreadsheet. | Included | Included | Included | Included | Included |
| Checkout and payment providers Stripe, Braintree, Klarna and Mollie. Shipping zones and rates. | Not included | Included | Included | Included | Included |
| Express checkout options Apple Pay, Google Pay and PayPal. | Not included | Included | Included | Included | Included |
| Automatic tax calculation From the shipping address, at checkout. Added on top or included in the price. | Not included | Included | Included | Included | Included |
| Discounts, upsells and subscriptions Percentage or fixed codes, offers after checkout, recurring orders. | Not included | Included | Included | Included | Included |
| Email designer Ten blocks, desktop to mobile preview, test send and HTML export. | Not included | Included | Included | Included | Included |
| Send on an event or a schedule Any tracked event, at once or after a delay. | Not included | Included | Included | Included | Included |
| Order and abandoned-checkout emails Order details are filled in on the server when the email sends. | Not included | Included | Included | Included | Included |
| Team, data & securityWho can do what, how long data is kept, and how it is protected. | |||||
| Replays and errors kept for | 14 days | 30 days | 3 months | 6 months | 12 months |
| Events and purchases kept for | 12 months | 3 years | 3 years | 3 years | Custom |
| Roles and per-person permissions Five roles and 29 permissions, enforced on the server. | Included | Included | Included | Included | Included |
| Single sign-on (SAML 2.0) Through your identity provider, and you can require it. | Not included | Not included | Not included | Not included | Included |
| Data stored in the region you choose EU by default, region selectable. | Included | Included | Included | Included | Included |
| Sensitive fields masked in the browser Passwords and card fields by default. Block any element yourself. | Included | Included | Included | Included | Included |
| SOC 2 Type II and ISO 27001 certified | Included | Included | Included | Included | Included |
| Support & terms | |||||
| 60-day trial, no card required Run Mtrix beside your current site and compare conversion before you pay. | Not applicable | Included | Included | Included | Included |
| Support | Docs and email | Email + in-app, self-serve | Onboarding, email, shared Slack, named contact | Growth support + migration engineer | Scale support + SLA and SSO |
| Contract | None | None — month to month | None — month to month | None — month to month | Month to month, or annual on request |
| Transaction fee taken by Mtrix | None | None | None | None | None |
| Get started | Start free | Start trial | Start trial | Start trial | Book a demo |
* Agent minutes are the AI's working time, not yours. One agent minute is one minute of the Mtrix AI assistant actually computing, added up across a conversation; a chat left open uses nothing. Measured so far, the median conversation uses about 6 agent minutes, and 90% of conversations use 22 or fewer.
Mtrix is web only — there is no native iOS or Android SDK. The email creator sends your store's own emails, such as an order confirmation or an abandoned-checkout reminder; it is not an email marketing platform. Mtrix is not a multi-touch attribution tool or a profit-and-LTV tool.
Frequently asked questions
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How does the 60-day trial work?
Starter, Growth and Scale each start with a 60-day free trial, and you don't need a card to begin. Sixty days is deliberate: it is long enough for your experiments to reach a statistically significant result, where a two-week trial ends before the first one does. You can also run your current site against the version built on Mtrix. Start by sending 5% of your traffic to the Mtrix version and raise it as the results come in, so the comparison is made on your own conversion data rather than on a demo. At day 60 you continue on the plan, or you take your data and go. How your site is carried over.
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How long does migration take, and who actually does it?
One week, guaranteed, even for the most complex stores — and we do it, not you and not a partner agency. Hand over a GitHub repo, or the URL on its own and our scrapers pull the site, or a Figma file if you're starting fresh. Pages, products, variants, inventory, past orders and customer records come across. A human on our side finishes the setup with you, you review it all on staging, and the redirects are in place before DNS moves. Custom domain and SSL included.
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What does the migration cost?
Nothing. There's no migration fee, no setup fee and no professional-services line. It's included in the subscription, and it's included on Starter — not gated to Enterprise.
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How long is the contract?
There isn't one. Every plan is month to month — no minimum term, no lock-in, no minimum commitment. If you're on Enterprise and would rather have an annual plan, you can ask for one. Compare that to Shopify Plus, which is sold on a one-year or three-year term (shopify.com/plus/pricing, 26 July 2026).
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Does the price change when we add people?
No. Seats are unlimited on every plan, including the free one. Add your developer, your agency and your contractor and the invoice reads the same. There are five roles with permissions set per module, so you can hand your agency the experiments and keep them out of the catalog.
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Do we own our data, and can we take it with us?
Yes to both, and they're two different things.
Your site: you can export the published code. If you leave, you leave with the site itself, not a screenshot of it.
Your data: you can export your raw event and purchase data. It's yours, it comes out in a spreadsheet-ready format, and it isn't held hostage to keep you on the plan.
Your data sits in the region you pick — EU by default. We're SOC 2 Type II and ISO 27001 certified, with GDPR, CCPA/CPRA and HIPAA/HITECH compliance programmes. -
What if it doesn't work?
You're month to month, so you stop. You take your site and your data with you, and there's no exit fee and no term left to run.
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Do you take a cut of our revenue?
No. Mtrix charges no transaction fee on anything. You pay your payment processor and that's it.
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Is there a limit on how many experiments we run?
Not on a paid plan. There's no cap — not concurrent, not monthly — on Starter, Growth, Scale or Enterprise. Test velocity is bounded by your traffic and your team, never by your invoice. Experiments aren't part of the Free plan.
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Do we have to move our store to use Mtrix?
No. Analytics, session replay, heatmaps, error tracking and real-user performance run on whatever you have now — one script, on Shopify, Webflow, headless, anything. What moving unlocks is the rest: the visual builder, price and offer testing, and the native checkout.
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How long do you keep our data?
Events and purchases for three years. Session recordings and errors for the window on your plan — 14 days on Free, three months on paid.
Still deciding? Book a demo and bring the finance person. →