Know what moved the number. Before anyone asks.

Boards built for the way you run the store — revenue, the funnel, channels, products — that set every figure against the period before and say exactly what they count. When a board doesn't have your question, build the chart yourself.

A board for every job.
Then make it yours.

Start from a board built for whoever reads it — the founder’s week, the trading day, channels, the funnel, products, site health — and it fills itself in from what your store already tracks. Then add any panel from the library, or a chart of your own.

Pick the event. Measure it your way. Read the answer.

Choose any event your store fires, measure it the way the question demands, filter it, split it, switch the chart, set the window. No query language, no setup, no analyst. Watch it happen — then grab the controls yourself, they’re live.

01

Pick the event, measure it your way

Any event your store fires, measured the way the question demands — count it, count the unique shoppers behind it, sum its values, or average them. Two clicks, and the chart is already the answer.

02

Filter to the slice that matters

Narrow by any property — country, device, channel, order value. Each filter becomes a card you can read back, and the chart redraws to the slice you actually care about.

03

Split it by segment

One question, its answers by group: segment by device, country, or channel and every group gets its own line on the same chart — compared, not averaged away.

04

Read it in the shape that’s obvious

The same numbers as a line, stacked bars, a donut, or one big figure. Flip between them until the answer is impossible to miss.

05

Set the window

7, 30, or 90 days — zoom the question out until the trend is real. Every number arrives with its direction, and none of it ever needed a query.

Insights Funnels
Filters
Aa Country
equals US
Segment
One line — segment to compare
Traits
Purchase Unique users · last 30 days
unique shoppers on Purchase · last 30 days · country equals US no query
Insights Funnels
Filters
Aa Country
equals US
Segment
One line — segment to compare
Traits
Purchase Unique users · last 30 days
unique shoppers on Purchase · last 30 days · country equals US no query
01

Pick the event, measure it your way

Any event your store fires, measured the way the question demands — count it, count the unique shoppers behind it, sum its values, or average them. Two clicks, and the chart is already the answer.

Insights Funnels
Filters
Aa Country
equals US
Segment
One line — segment to compare
Traits
Purchase Unique users · last 30 days
unique shoppers on Purchase · last 30 days · country equals US no query
  • 01

    Pick the event, measure it your way

    Any event your store fires, measured the way the question demands — count it, count the unique shoppers behind it, sum its values, or average them. Two clicks, and the chart is already the answer.

  • 02

    Filter to the slice that matters

    Narrow by any property — country, device, channel, order value. Each filter becomes a card you can read back, and the chart redraws to the slice you actually care about.

  • 03

    Split it by segment

    One question, its answers by group: segment by device, country, or channel and every group gets its own line on the same chart — compared, not averaged away.

  • 04

    Read it in the shape that’s obvious

    The same numbers as a line, stacked bars, a donut, or one big figure. Flip between them until the answer is impossible to miss.

  • 05

    Set the window

    7, 30, or 90 days — zoom the question out until the trend is real. Every number arrives with its direction, and none of it ever needed a query.

Every number,
down to the event.

Under every board and chart is the stream it was counted from. Filter it by any field or any test variant, open one event to read everything it carried, and go straight to the session it came from.

Ask your store anything. Answer it yourself.

Boards built for the job, charts built your way, and every event underneath — each number set against the period before and one click from the sessions and tests behind it. No SQL, no data team, no waiting. Start free, or book a demo.

The depth of a data team. Without the data team.

Switching from another stack? Talk to us. →
Build with Mtrix