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Pick the event. Measure it your way. Read the answer.

Choose any event your store fires, measure it the way the question demands, filter it, split it, switch the chart, set the window. No query language, no setup, no analyst. Watch it happen — then grab the controls yourself, they’re live.

01

Pick the event, measure it your way

Any event your store fires, measured the way the question demands — count it, count the unique shoppers behind it, sum its values, or average them. Two clicks, and the chart is already the answer.

02

Filter to the slice that matters

Narrow by any property — country, device, channel, order value. Each filter becomes a card you can read back, and the chart redraws to the slice you actually care about.

03

Split it by segment

One question, its answers by group: segment by device, country, or channel and every group gets its own line on the same chart — compared, not averaged away.

04

Read it in the shape that’s obvious

The same numbers as a line, stacked bars, a donut, or one big figure. Flip between them until the answer is impossible to miss.

05

Set the window

7, 30, or 90 days — zoom the question out until the trend is real. Every number arrives with its direction, and none of it ever needed a query.

Insights Funnels
Filters
Aa Country
equals US
Segment
One line — segment to compare
Traits
Purchase Unique users · last 30 days
unique shoppers on Purchase · last 30 days · country equals US no query
Insights Funnels
Filters
Aa Country
equals US
Segment
One line — segment to compare
Traits
Purchase Unique users · last 30 days
unique shoppers on Purchase · last 30 days · country equals US no query
01

Pick the event, measure it your way

Any event your store fires, measured the way the question demands — count it, count the unique shoppers behind it, sum its values, or average them. Two clicks, and the chart is already the answer.

Insights Funnels
Filters
Aa Country
equals US
Segment
One line — segment to compare
Traits
Purchase Unique users · last 30 days
unique shoppers on Purchase · last 30 days · country equals US no query
  • 01

    Pick the event, measure it your way

    Any event your store fires, measured the way the question demands — count it, count the unique shoppers behind it, sum its values, or average them. Two clicks, and the chart is already the answer.

  • 02

    Filter to the slice that matters

    Narrow by any property — country, device, channel, order value. Each filter becomes a card you can read back, and the chart redraws to the slice you actually care about.

  • 03

    Split it by segment

    One question, its answers by group: segment by device, country, or channel and every group gets its own line on the same chart — compared, not averaged away.

  • 04

    Read it in the shape that’s obvious

    The same numbers as a line, stacked bars, a donut, or one big figure. Flip between them until the answer is impossible to miss.

  • 05

    Set the window

    7, 30, or 90 days — zoom the question out until the trend is real. Every number arrives with its direction, and none of it ever needed a query.

The average is lying to you. Break it down.

A single number flattens every shopper into one fiction. Break any report down by country, device, campaign, source — any property your store tracks — and the real story falls out: the segment carrying the number, and the one quietly dragging it down.

Break down by Source · New vs. Returning · …
Headline average 2.73 — split by country
all traffic · the average that lied
MonTueWedThuFri
Country Average MonTueWedThuFri

One market is carrying the month — another is quietly dragging it down.

Trends in Insights. Drop-off in Funnels.

Some questions are about a number over time. Some are about where shoppers fall out of a path. Switch the report to fit the question — without leaving the page or learning a new tool.

Live today

Insights

Answers "what's happening and where" — trend any metric over time, compose it, break it down. The everyday workhorse.

Revenue · 30 days · D

Two report types, one builder, the same events underneath — so you change the question, not the tool.

Build it once. Watch it every morning.

A great question deserves a permanent home. Save any chart you build to a board, and the answer that took three clicks to find becomes the first thing your store shows you tomorrow — and every day after.

Your morning board period-over-period · last 30 days
just added Conversion rate
3.6% +0.4 pts
Revenue · attributed
$77,030 +12%
True Revenue · charged
$70,450 +9%
Failure Rate
8.5% −1.1 pts
Revenue Lost
$6,580 −18%
Cart → Paid
14% −2 pts

The numbers you argue about stop living in scattered tabs and start living on a single screen that's already up to date when you sit down.

Ask your store anything. Answer it yourself.

Build any report in clicks, compose the exact metrics your store runs on, break every number down, and compare it period-over-period — no SQL, no data team, no waiting. Insights, funnels, and the session behind every number, on one platform. Start free, or book a demo.

The depth of a data team. Without the data team.

Switching from another stack? Talk to us. →