Switch to Mtrix one page at a time.Switch to Mtrix one page at a time.
Paste the link to a page you already run, like the one your ads send people to. It comes into the builder
ready to edit and test. The rest of your store follows when you decide.
The Mtrix builder. FETTLE asks Mtrix AI to copy its ad landing page, /pages/made-to-be-used, and run an experiment on it.
Mtrix reads FETTLE's Meta ad library, finds 18 live ads, 11 of which land on that page, copies the page in the store's
design and builds it in the builder.
Free shipping over $75 · Every piece thrown by hand
ShopCollectionsJournalStudio
FETTLE
SearchAccountCart (0)
Made to be used.Made to be used, every single dayFree shipping on orders over $75The mug you'll reach for firstDishwasher-safe, and still made by handThe Speckled Sake Set is back in AshBowls you'll stop saving for guests
Stoneware thrown, trimmed and glazed by hand, for the cups and bowls you reach for every morning — not the ones you
save for best.
Shop the set
The Everyday Set $148 · 4 pieces
★★★★★ 4.9 from 2,400 reviews
Dishwasher-safeevery glaze, every piece
Free shippingon orders over $75
30 daysto change your mind
4.9 ★from 2,400 reviews
Made for the everyday.
Shop the collection →
Why stoneware
Fired hotter and for longer than earthenware, so every piece is dense, hard to chip and keeps a coffee warm.
Dishwasher-safe
Every glaze is food-safe and goes in the dishwasher and the oven. Use it daily — that is what it is for.
Made by hand
Thrown, trimmed and glazed in small batches in our studio, so no two pieces come out quite the same.
In their kitchens
4.9 · 2,400 reviews
★★★★★
“Heavier than it looks, in the best way. My coffee stays hot and the glaze is different on every one.”
Maya R. · Speckled Cups, Pair
★★★★★
“We replaced every bowl in the kitchen with these. Two years of dishwashers later, not a single chip.”
Daniel K. · Nesting Bowls
★★★★★
“Arrived wrapped like a gift. The salt cellar lid sits so perfectly it makes a little click.”
Priya S. · Lidded Salt Cellar
Made to be used, every…/pages/made-to-be-used
Free shipping on orders…/pages/made-to-be-used
The mug you'll reach for…/products/morning-mug
Dishwasher-safe, and still…/pages/made-to-be-used
The Speckled Sake Set is…/…/speckled-sake-set
Bowls you'll stop saving…/pages/made-to-be-used
Home/body/fe-page-stack/fe-hero-rowBuilt · 1 page
Mtrix Builder
FE
Copy my ad landing page /pages/made-to-be-used into Mtrix, then run an experiment on it that swaps the hero image and headline for the creative and title of the ad each visitor came from.
Reading your Meta ad library
Finding where the ads land
18
live ads.
11 of them land on /pages/made-to-be-used.
Copying the page
Matching your store's design
Built /pages/made-to-be-used in your store's design.
Describe the page…
Your ads already picked your first page.
Add your store’s address when you sign up. While you answer three questions, Mtrix measures the store and finds the Meta ads you’re running, along with the page each one sends people to.
Sessions & conversionVolume against quality, with the previous period behind
Unique sessionsPrevious periodConversion
18 Aug1 Sep16 Sep
Conversion rate2.41%↗ 6.2%vs prev
Orders1,284↗ 13.4%vs prev
Avg. order value$62.20↘ 0.9%vs prev
Unique sessions53,280↗ 6.8%vs prev
What moved itRevenue change by product · gains and losses ranked separately
net +$8,810 vs. previous 30 days
Firewood Fig Candle+$4,180
Aurora Candle+$2,940
Nuit Reed Diffuser+$1,760
Cedar Tin Duo+$980
Linen Candle−$640
Ember Room Oil−$410
Revenue by countryTop markets in range
CountryRevenueShareΔConv.
United States$41,21052%+9.8%2.46%
United Kingdom$12,88016%+18.2%2.31%
Germany$8,14010%+4.1%2.02%
Canada$6,0208%−2.6%2.38%
Check your email
Your store
3Store report
4Your plan
fettle.shop
Free shipping over $75 · Every piece thrown by hand
ShopCollectionsJournalStudio
FETTLE
SearchAccountCart (2)
The ash glaze edit
Stoneware for slow mornings.
Thrown, trimmed and glazed by hand — made to be used every day, not saved for best.
Shop the edit
Visit the studio
★★★★★ 4.9 from 2,400 reviews
Bestsellers
Shop all →
New glaze
Speckled Sake Set
$82
Ash glaze★ 4.9 (214)
Add to cart
New glaze
Lidded Salt Cellar
$38
Oat glaze★ 4.8 (176)
Add to cart
New glaze
Stoneware Pitcher
$54
Raw glaze★ 4.9 (132)
Add to cart
New glaze
Nesting Bowls
$46
Ash glaze★ 4.7 (98)
Add to cart
In their kitchens
4.9 · 2,400 reviews
★★★★★
“Heavier than it looks, in the best way. My coffee stays hot and the glaze is different on every one.”
Maya R. · Speckled Cups, Pair★★★★★
“We replaced every bowl in the kitchen with these. Two years of dishwashers later, not a single chip.”
Daniel K. · Nesting Bowls★★★★★
“Arrived wrapped like a gift. The salt cellar lid sits so perfectly it makes a little click.”
Priya S. · Lidded Salt Cellar
From the studio
Read the journal →
fettle.shopShopify
Traffic about 140,000 visits a month, medium confidence.Your mobile page takes 3.1 s to load, and AI search can't read your store.
Mobile load3.1 sfrom field data
Tools Mtrix replaces3of 6 on your pages
Landing pages to build18one per live Meta ad
Product pages to build38one per product in stock
SEO / AEO score71 / 1003 of 8 checks failing
What we found, and what Mtrix doesEvery figure above opens its tab.
Landing pagesTools we replaceMobile loadProduct pagesSEO and AEO
META ADSYou're paying for 18 live Meta ads — and every one of them deserves its own page.18 active on Meta as FETTLE. 3 landing pages among the ads we sampled.
Running since Aug 12Made to be used, every single dayfettle.shop/pages/made-to-be-used
Running since Aug 30Free shipping on orders over $75fettle.shop/pages/made-to-be-used
Running since Sep 2The mug you'll reach for firstfettle.shop/products/morning-mug
Running since Sep 4Dishwasher-safe, and still made by handfettle.shop/pages/made-to-be-used
Running since Sep 9The Speckled Sake Set is back in Ashfettle.shop/products/speckled-sake-set
Running since Sep 11Bowls you'll stop saving for guestsfettle.shop/pages/made-to-be-used
Recommended: Growth60-day free trial, no cardChoose your plan
In the builder in seconds, checked against the original.
That page comes in within seconds, because the copy already exists. Any other link, from a product page to your homepage, takes under a minute. Before you edit anything, we compare the imported page with the live one.
Free shipping over $75 · Every piece thrown by hand
ShopCollectionsJournalStudio
FETTLE
SearchAccountCart (0)
Made to be used.Made to be used, every single dayFree shipping on orders over $75The mug you'll reach for firstDishwasher-safe, and still made by handThe Speckled Sake Set is back in AshBowls you'll stop saving for guests
Stoneware thrown, trimmed and glazed by hand, for the cups and bowls you reach for every morning — not the ones you
save for best.
Shop the set
The Everyday Set $148 · 4 pieces
★★★★★ 4.9 from 2,400 reviews
Dishwasher-safeevery glaze, every piece
Free shippingon orders over $75
30 daysto change your mind
4.9 ★from 2,400 reviews
Made for the everyday.
Shop the collection →
Why stoneware
Fired hotter and for longer than earthenware, so every piece is dense, hard to chip and keeps a coffee warm.
Dishwasher-safe
Every glaze is food-safe and goes in the dishwasher and the oven. Use it daily — that is what it is for.
Made by hand
Thrown, trimmed and glazed in small batches in our studio, so no two pieces come out quite the same.
In their kitchens
4.9 · 2,400 reviews
★★★★★
“Heavier than it looks, in the best way. My coffee stays hot and the glaze is different on every one.”
Maya R. · Speckled Cups, Pair
★★★★★
“We replaced every bowl in the kitchen with these. Two years of dishwashers later, not a single chip.”
Daniel K. · Nesting Bowls
★★★★★
“Arrived wrapped like a gift. The salt cellar lid sits so perfectly it makes a little click.”
Priya S. · Lidded Salt Cellar
Home
Make a selectionSelect an element on the canvas to activate the panel.
Getting started1 of 9
Start here
Rebuild the page your ads point to
Make a variant of that page
Pick an element on the page you just brought in and add a second version of it — a different headline, a different image, a different offer. Nothing is live until you run it.
Open the builderSkip
Run your first experiment
Publish it
Grow
Connect your Shopify store
Import your 42 products
Measure your live site
Complete your profile
Invite a teammate
“Made to be used” is in your builder.
QA Report
Before / After
DesktopMobile
Before
fettle.shop/pages/made-to-be-used
Free shipping over $75 · Every piece thrown by hand
ShopCollectionsJournalStudio
FETTLE
SearchAccountCart (0)
Made to be used.Made to be used, every single dayFree shipping on orders over $75The mug you'll reach for firstDishwasher-safe, and still made by handThe Speckled Sake Set is back in AshBowls you'll stop saving for guests
Stoneware thrown, trimmed and glazed by hand, for the cups and bowls you reach for every morning — not the ones you
save for best.
Shop the set
The Everyday Set $148 · 4 pieces
★★★★★ 4.9 from 2,400 reviews
Dishwasher-safeevery glaze, every piece
Free shippingon orders over $75
30 daysto change your mind
4.9 ★from 2,400 reviews
Made for the everyday.
Shop the collection →
Why stoneware
Fired hotter and for longer than earthenware, so every piece is dense, hard to chip and keeps a coffee warm.
Dishwasher-safe
Every glaze is food-safe and goes in the dishwasher and the oven. Use it daily — that is what it is for.
Made by hand
Thrown, trimmed and glazed in small batches in our studio, so no two pieces come out quite the same.
In their kitchens
4.9 · 2,400 reviews
★★★★★
“Heavier than it looks, in the best way. My coffee stays hot and the glaze is different on every one.”
Maya R. · Speckled Cups, Pair
★★★★★
“We replaced every bowl in the kitchen with these. Two years of dishwashers later, not a single chip.”
Daniel K. · Nesting Bowls
★★★★★
“Arrived wrapped like a gift. The salt cellar lid sits so perfectly it makes a little click.”
Priya S. · Lidded Salt Cellar
fettle.shop/pages/made-to-be-used
Free shipping over $75 · Every piece thrown by hand
FETTLECart (0)
Made to be used.Made to be used, every single dayFree shipping on orders over $75The mug you'll reach for firstDishwasher-safe, and still made by handThe Speckled Sake Set is back in AshBowls you'll stop saving for guests
Stoneware thrown, trimmed and glazed by hand, for the cups and bowls you reach for every morning — not the ones you
save for best.
Shop the set
The Everyday Set $148 · 4 pieces
★★★★★ 4.9 from 2,400 reviews
Dishwasher-safeevery glaze, every piece
Free shippingon orders over $75
30 daysto change your mind
4.9 ★from 2,400 reviews
Made for the everyday.
Shop the collection →
Why stoneware
Fired hotter and for longer than earthenware, so every piece is dense, hard to chip and keeps a coffee warm.
Dishwasher-safe
Every glaze is food-safe and goes in the dishwasher and the oven. Use it daily — that is what it is for.
Made by hand
Thrown, trimmed and glazed in small batches in our studio, so no two pieces come out quite the same.
In their kitchens
4.9 · 2,400 reviews
★★★★★
“Heavier than it looks, in the best way. My coffee stays hot and the glaze is different on every one.”
Maya R. · Speckled Cups, Pair
★★★★★
“We replaced every bowl in the kitchen with these. Two years of dishwashers later, not a single chip.”
Daniel K. · Nesting Bowls
★★★★★
“Arrived wrapped like a gift. The salt cellar lid sits so perfectly it makes a little click.”
Priya S. · Lidded Salt Cellar
After
fettle.shop/pages/made-to-be-used
Free shipping over $75 · Every piece thrown by hand
ShopCollectionsJournalStudio
FETTLE
SearchAccountCart (0)
Made to be used.Made to be used, every single dayFree shipping on orders over $75The mug you'll reach for firstDishwasher-safe, and still made by handThe Speckled Sake Set is back in AshBowls you'll stop saving for guests
Stoneware thrown, trimmed and glazed by hand, for the cups and bowls you reach for every morning — not the ones you
save for best.
Shop the set
The Everyday Set $148 · 4 pieces
★★★★★ 4.9 from 2,400 reviews
Dishwasher-safeevery glaze, every piece
Free shippingon orders over $75
30 daysto change your mind
4.9 ★from 2,400 reviews
Made for the everyday.
Shop the collection →
Why stoneware
Fired hotter and for longer than earthenware, so every piece is dense, hard to chip and keeps a coffee warm.
Dishwasher-safe
Every glaze is food-safe and goes in the dishwasher and the oven. Use it daily — that is what it is for.
Made by hand
Thrown, trimmed and glazed in small batches in our studio, so no two pieces come out quite the same.
In their kitchens
4.9 · 2,400 reviews
★★★★★
“Heavier than it looks, in the best way. My coffee stays hot and the glaze is different on every one.”
Maya R. · Speckled Cups, Pair
★★★★★
“We replaced every bowl in the kitchen with these. Two years of dishwashers later, not a single chip.”
Daniel K. · Nesting Bowls
★★★★★
“Arrived wrapped like a gift. The salt cellar lid sits so perfectly it makes a little click.”
Priya S. · Lidded Salt Cellar
fettle.shop/pages/made-to-be-used
Free shipping over $75 · Every piece thrown by hand
FETTLECart (0)
Made to be used.Made to be used, every single dayFree shipping on orders over $75The mug you'll reach for firstDishwasher-safe, and still made by handThe Speckled Sake Set is back in AshBowls you'll stop saving for guests
Stoneware thrown, trimmed and glazed by hand, for the cups and bowls you reach for every morning — not the ones you
save for best.
Shop the set
The Everyday Set $148 · 4 pieces
★★★★★ 4.9 from 2,400 reviews
Dishwasher-safeevery glaze, every piece
Free shippingon orders over $75
30 daysto change your mind
4.9 ★from 2,400 reviews
Made for the everyday.
Shop the collection →
Why stoneware
Fired hotter and for longer than earthenware, so every piece is dense, hard to chip and keeps a coffee warm.
Dishwasher-safe
Every glaze is food-safe and goes in the dishwasher and the oven. Use it daily — that is what it is for.
Made by hand
Thrown, trimmed and glazed in small batches in our studio, so no two pieces come out quite the same.
In their kitchens
4.9 · 2,400 reviews
★★★★★
“Heavier than it looks, in the best way. My coffee stays hot and the glaze is different on every one.”
Maya R. · Speckled Cups, Pair
★★★★★
“We replaced every bowl in the kitchen with these. Two years of dishwashers later, not a single chip.”
Daniel K. · Nesting Bowls
★★★★★
“Arrived wrapped like a gift. The salt cellar lid sits so perfectly it makes a little click.”
Priya S. · Lidded Salt Cellar
One page, with a version for every ad.
Change anything by asking Mtrix AI or in the design panel. Then give each ad its own hero image and headline. Mtrix picks each visitor’s version on the server, so the page loads once, already right.
Free shipping over $75 · Every piece thrown by hand
ShopCollectionsJournalStudio
FETTLE
SearchAccountCart (0)
Fe Hero-Media
Made to be used.Made to be used, every single dayFree shipping on orders over $75The mug you'll reach for firstDishwasher-safe, and still made by handThe Speckled Sake Set is back in AshBowls you'll stop saving for guests
Stoneware thrown, trimmed and glazed by hand, for the cups and bowls you reach for every morning — not the ones you
save for best.
Shop the set
The Everyday Set $148 · 4 pieces
★★★★★ 4.9 from 2,400 reviews
Dishwasher-safeevery glaze, every piece
Free shippingon orders over $75
30 daysto change your mind
4.9 ★from 2,400 reviews
Made for the everyday.
Shop the collection →
Why stoneware
Fired hotter and for longer than earthenware, so every piece is dense, hard to chip and keeps a coffee warm.
Dishwasher-safe
Every glaze is food-safe and goes in the dishwasher and the oven. Use it daily — that is what it is for.
Made by hand
Thrown, trimmed and glazed in small batches in our studio, so no two pieces come out quite the same.
In their kitchens
4.9 · 2,400 reviews
★★★★★
“Heavier than it looks, in the best way. My coffee stays hot and the glaze is different on every one.”
Maya R. · Speckled Cups, Pair
★★★★★
“We replaced every bowl in the kitchen with these. Two years of dishwashers later, not a single chip.”
Daniel K. · Nesting Bowls
★★★★★
“Arrived wrapped like a gift. The salt cellar lid sits so perfectly it makes a little click.”
Changes apply to all .fe-hero-mediaOnly this element
Move the rest of the store when you’re ready.
Most brands start with the pages their ads point to. Once those are paying off, the product pages can follow, then checkout, the upsell after it and the receipt. You choose how far to go, and when.
On MtrixOn your current store
fettle.shop/pages/made-to-be-used
Free shipping over $75 · Every piece thrown by hand
ShopCollectionsJournalStudio
FETTLE
SearchAccountCart (0)
Made to be used.Made to be used, every single dayFree shipping on orders over $75The mug you'll reach for firstDishwasher-safe, and still made by handThe Speckled Sake Set is back in AshBowls you'll stop saving for guests
Stoneware thrown, trimmed and glazed by hand, for the cups and bowls you reach for every morning — not the ones you
save for best.
Shop the set
The Everyday Set $148 · 4 pieces
★★★★★ 4.9 from 2,400 reviews
Dishwasher-safeevery glaze, every piece
Free shippingon orders over $75
30 daysto change your mind
4.9 ★from 2,400 reviews
Made for the everyday.
Shop the collection →
Why stoneware
Fired hotter and for longer than earthenware, so every piece is dense, hard to chip and keeps a coffee warm.
Dishwasher-safe
Every glaze is food-safe and goes in the dishwasher and the oven. Use it daily — that is what it is for.
Made by hand
Thrown, trimmed and glazed in small batches in our studio, so no two pieces come out quite the same.
In their kitchens
4.9 · 2,400 reviews
★★★★★
“Heavier than it looks, in the best way. My coffee stays hot and the glaze is different on every one.”
Maya R. · Speckled Cups, Pair
★★★★★
“We replaced every bowl in the kitchen with these. Two years of dishwashers later, not a single chip.”
Daniel K. · Nesting Bowls
★★★★★
“Arrived wrapped like a gift. The salt cellar lid sits so perfectly it makes a little click.”
Priya S. · Lidded Salt Cellar
01Ad landing pages, On Mtrix
fettle.shop/products/speckled-sake-set
Free shipping over $75 · Every piece thrown by hand
ShopCollectionsJournalStudio
FETTLE
SearchAccountCart (2)
Shop / Serveware / Speckled Sake Set
Ash glaze · Thrown to order
Speckled Sake Set
★★★★★ 4.9 · 214 reviews
$82
A pouring bottle and two cups in speckled stoneware, finished in our ash glaze. Holds 300ml — enough for
two, slowly.
Glaze Ash
Complete the setSave $10
Speckled Tumblers, pairAsh glaze+$36
−1+
Add to cart — $82
Ships in 5–7 days · Free returns within 30 days
Details +Care +
Pairs well with
Shop serveware →
Speckled Tumblers, pair$36
Lidded Salt Cellar$38
Stoneware Pitcher$54
Nesting Bowls$46
02Product pages, On your current store
fettle.shop/checkout
FETTLE
Express checkout
PayPay
OR
ContactSign in
EmailEmail me with news and offers
Delivery
Country/RegionUnited States
First nameLast name
AddressApartment, suite, etc. (optional)
CityStateZIP code
Shipping method
Standard5–7 business daysFREEExpress2–3 business days$12.00
Payment
All transactions are secure and encrypted.
Credit card
Card number
Expiration date (MM / YY)Security code
Name on card
PayPal
Pay now
03Secure checkout, On your current store
fettle.shop/checkout/offer
FETTLESecure checkout
Order #1048 is confirmed. Your receipt is on its way to your inbox.
Thrown in the same batch
One more thing before you go
Add the matching cups
Two more cups in the ash glaze of your sake set, so the bottle pours for four instead of two.
Speckled Tumblers, pairAsh glaze$36.00$29.00
Add to my order · $29.00
Charged to the Visa ending 4821 you just used.
No thanks
In your orderSpeckled Sake SetAsh glaze · Ships in 5–7 daysPaid · $82.00
★★★★★
“Heavier than it looks, in the best way. My coffee stays hot and the glaze is different on every one.”
Maya R. · Speckled Cups, Pair
04Upsell, On your current store
fettle.shop/orders/1048/thank-you
FETTLEContinue shopping
Order #1048
Thank you for your order.
Delivery
Arriving in 5–7 business days
ConfirmedPackedShippedDelivered
We'll email tracking details as soon as it leaves the studio.
Order detailsPaymentVisa ending 4821 · $111.00Shipping methodStandard · 5–7 business daysPacked inRecycled paper, no plasticReturnsFree within 30 days
Continue shoppingNeed help? Contact the studio
While it's on its way
Read the journal →
Caring for stoneware you use every dayInside the studio: a week of throwingWhy we fire every glaze twice
05Receipt, On your current store
Ad landing pages — A page for each campaign, tested on the server. Shoppers check out on your current store, and those orders are credited to the page that sent them.
Product pages — Your catalog on pages you design in the builder, connected to your cart.
Secure checkout — Cards through Stripe or Braintree, plus Apple Pay, Google Pay and PayPal.
Upsell — An offer after payment, charged to the card the shopper just used. Nothing to type again.
Receipt — The thank-you page, designed in the builder like the rest.
Ad landing pages — A page for each campaign, tested on the server. Shoppers check out on your current store, and those orders are credited to the page that sent them.
Coming from Shopify
Connect your store and your products, variants and stock levels come across. Every change is shown for you to approve before anything is written. Orders from a Mtrix checkout land in your Shopify admin, so fulfilment doesn’t change.
Lidded Salt Cellarlidded-salt-cellar · 8817204250913ServewareFETTLENew2 variants
Updated · 1
Speckled Sake Set88172039867213 fields
Product fields1 field
FieldBeforeAfter
Images[3 items][4 items]
Variant — ID 46120517583137461205175831372 fields
FieldBeforeAfter
Price$78.00$82.00
Inventory12 · deny40deny
Deletions stay unticked unless you include them.CancelImport 3 changes
We can move it with you
Our team can move the pages with you and connect them to your checkout. It’s included, with no fee on top of your plan, and even the most complex stores are running on Mtrix within a week.
No. You can bring over one page, like the one your ads point to, and leave everything else where it is. Product pages, checkout, upsells and the receipt can follow later, or not at all.
What comes across when a page is imported?+
The layout, the copy and the styling. Images keep loading from your current site until you replace them. Anything that ran on scripts, such as sliders, forms or add to cart, is rebuilt in Mtrix. If a font is self-hosted or licensed we can't fetch the file, so the import tells you, and you upload it once.
How long does it take?+
A page your store report already copied comes in within seconds, and any other link takes under a minute. If our team is doing the move for you, even the most complex stores are up and running on Mtrix within a week.
Can we keep our Shopify checkout?+
Yes. Pages on Mtrix can hand shoppers to the checkout you have now, and we set that up with you. Orders placed there are credited to the Mtrix session that sent them. If you move checkout to Mtrix later, orders still show up in your Shopify admin.
What does switching cost?+
Nothing on top of your plan. Importing pages is part of the product, and help from our team is included. Paid plans start with a 60-day free trial, and you don't need a card to begin.
Start with one page.
Paste its link when you sign up. The first 60 days are free, and you don’t need a card.