Mtrix Reports
Original research for people who run stores.
Long-form work with the method stated in full: what was measured, what was not, every source with the date it was read, and the arithmetic shown so you can run it on your own numbers.
- 02 The DTC Revenue Leak Report Five ways a storefront loses money, each one priced, and a 0–100 score you can put on your own store before lunch. Three of the five never lower the number you check every morning.
- 01 The 12-point Shopify tracking audit Twelve checks on your own store before Shopify’s 26 August deadline. Three of them stop running on the day. Nine report success and send the wrong data.