The Mtrix name, logo, and colors — yours to use.
Everything you need to feature Mtrix — the logo, the colors, the official description. Grab what you need. No approval email, no form.
Launch-blocked The brand-kit ZIP is a
[placeholder] asset until the real file is hosted.
Alt The Mtrix logo presented cleanly on a neutral background, with light and dark variants side by side.
Design direction Centered or left-aligned hero showing the full Mtrix logo large and crisp, with a small light-on-dark / dark-on-light pairing beneath. Lots of clear space — the page should feel like the brand, calm and confident. Tag any placeholder mark as [placeholder logo] until the real SVG lands.
Describe us in one line.
Mtrix is the all-in-one platform DTC brands build and grow on — build a fast store with no developer, test every page, and see exactly what drives revenue.
Mtrix puts the whole growth loop in one connected platform. DTC operators build and change store pages with no developer, run experiments on every page — client-side or server-side, on the store they already have — watch the real sessions behind any number, and see conversion and revenue move. Build, test, learn, repeat — one platform, instead of a dozen tools and the team it takes to wire them together.
The short version.
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What it is
The all-in-one platform DTC brands build and grow on.
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What it does
Build store pages with no developer, test every page client- or server-side, and see what drives conversion and revenue — one connected platform.
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Who it's for
Direct-to-consumer ecommerce founders and growth operators who own the store and the revenue number.
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The loop
Build, test, learn, repeat.
Launch-blocked Company facts below are unverified placeholders — do not ship as fact. Omit any line that can't be substantiated rather than pad.
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Founded
[placeholder: founding year]— confirm with founder -
Headquarters
[placeholder: HQ city or "Remote"]— confirm -
Stores on Mtrix
[placeholder: real production count]— omit until a real figure exists — do not ship a guessed number
The Mtrix logo.
Use the full logo wherever there's room. Pick the version that stays readable on your background — light logo on dark, dark logo on light.
Grab the SVG for anything that scales; the PNG is there for quick drops.
Launch-blocked
Real logo files (SVG, PNG, light/dark) are [placeholder] — wire the
actual asset URLs before launch.
Alt The Mtrix logo shown twice — dark version on a white background, light version on a dark background — each with its own download control.
Design direction Two side-by-side panels, one light one dark, the logo centered with generous clear space in each. A small download button per panel. This is the canonical reference image, so the spacing and rendering must be exact once the real mark exists. Tag the mark as [placeholder logo] until the final SVG is supplied.
The standalone mark.
Use the symbol on its own only when there's no room for the full logo — a favicon, an app tile, a tight avatar. Everywhere else, use the full logo.
Give the logo room to breathe. Keep clear space around it equal to the height of the mark — nothing should crowd it.
Don't shrink the full logo below the point where the name stops being readable. If it's that small, use the symbol instead.
Launch-blocked
Real symbol / favicon files and the exact clear-space ratio are [placeholder] —
confirm with the final brand kit.
Alt The standalone Mtrix symbol with a shaded clear-space boundary around it and a small minimum size reference next to it.
Design direction Left: the symbol with a measured clear-space margin drawn around it (margin = mark height). Right: a small-size example showing the smallest acceptable rendering, and a 'use the symbol instead' note for anything tighter. Clean, diagrammatic, plain labels — no measurement codes or jargon. Tag the symbol as [placeholder mark].
The Mtrix colors.
Here are the colors, with the codes right next to them. Copy a value, drop it in — no file to open.
Use the primary color for the logo and accents. Keep enough contrast that the logo stays readable wherever it lands.
Launch-blocked
Every hex value here is [placeholder] — pull exact codes from the
finalized brand palette before launch. Do not invent or eyeball values.
Alt A row of color swatches, each showing the color, its name, and its hex code with a copy control.
Design direction Horizontal swatch cards — color block on top, name and hex beneath, one-click copy per swatch. Render every hex as [placeholder] (e.g. #PLACEHOLDER) until the real palette is confirmed, so no invented color ships. Include the dark/light pairing used by the logo panels for consistency.
Make it look sharp.
A few simple rules so Mtrix looks right wherever you put it. The short version: be truthful, keep the logo intact, and don't imply we're partners unless we are.
Feel free to
- Say you use Mtrix — "Built on Mtrix," "We run our store on Mtrix," "Powered by Mtrix."
- Use the logo to link to mtrix.io or to credit us in a story, deck, or article.
- Use the light or dark version to keep it readable on your background.
- Add the "Built on Mtrix" badge to your site (grab it below).
Please don't
- Recolor, stretch, rotate, or redraw the logo, or rebuild it yourself — use the files as they come.
- Put the Mtrix logo larger or more prominent than your own brand.
- Use the Mtrix name or logo in your own product name, company name, or domain.
- Imply Mtrix endorses, sponsors, or partners with you unless we've agreed to it in writing.
- Put the logo on merch or anything for sale.
Got a use that isn't covered here? Just ask — we'd rather say yes than have it look wrong.
Alt A grid contrasting correct logo usage (a green check) with incorrect treatments — stretched, recolored, crowded, on a busy background — each marked with a red cross.
Design direction Two-column DO / DON'T grid. Left column: the logo used correctly (clean background, intact color, full clear space) with check marks. Right column: stretched, recolored, rotated, crowded, and on-busy-photo versions with cross marks. Make it read in a glance — the picture does the teaching. Use [placeholder logo] for the mark.
Show you run on Mtrix.
Run your store on Mtrix? Add the badge to your site or footer. It links back to us and tells your visitors what's under the hood.
Launch-blocked
Download the "Built on Mtrix" badge — [placeholder asset]
Light and dark versions in the kit. Use it as-is, and link it to mtrix.io.
The badge asset is [placeholder] — confirm the badge exists and its link
target before publishing this section. If no badge has been designed yet, hold this
section until it ships.
Alt A Built on Mtrix badge shown in light and dark versions, sized as it would appear in a site footer.
Design direction Two small badge lockups (light + dark) at realistic footer scale, each with a download control. Keep the mark intact and the wording fixed. Tag as [placeholder badge] until the real asset exists.
Get the whole kit.
Logos, the symbol, colors, and the badge — light and dark, in every format you need. One download, no form.
Launch-blocked
The brand-kit ZIP is a [placeholder] asset — the real hosted file
must exist and be linked before this page ships.
- Full logo — light + dark
- The standalone symbol
- The "Built on Mtrix" badge
- Color values — SVG and PNG
Alt A prominent download panel listing what's inside the Mtrix brand kit, with a single Download the brand kit button.
Design direction A bold, centered download card — big primary button, a short 'what's inside' list beside it, and the small consent line beneath the button. No form fields anywhere. Mood: generous and effortless, the payoff of the page. Tag the asset URL as [placeholder].
Need something else?
Can't find what you need, or have a use that isn't covered? Reach out — we're glad to help.
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Press & media
[placeholder]press@mtrix.io -
Partnerships
[placeholder]partners@mtrix.io -
Anything else
[placeholder]hello@mtrix.io
Launch-blocked
Confirm the real addresses are monitored before launch — every email above is a
[placeholder] suggestion.
We'd rather say yes than have the brand show up wrong. Ask away.
Alt A simple contact section listing press, partnerships, and general email addresses.
Design direction Plain three-item list with intent labels and email links. No imagery required; keep it warm and minimal, matching the document tone. Tag every email as [placeholder].