Best Shopify heatmap tools (2026) Best Shopify heatmap tools (2026)

The short answer first

Shopify has no built-in heatmap — its own analytics field reference lists no click-position or scroll-depth data at all. So every store that wants one is shopping this list.

The rest of the market earns its price on what happens around the heatmap: revenue attached to elements (heatmap.com), live chat with the shopper you're watching (Lucky Orange), form analytics (Mouseflow), cheap A/B tests (Crazy Egg), a full survey suite (Contentsquare) — or, at the platform tier, a heatmap that shares one data model with your experiments, replays and orders (Mtrix). Match the tool to the job, and the job to your budget.

How we picked

1. What the heatmap actually shows. Click and scroll maps are table stakes. Attention maps, dropdown-click capture and revenue overlays are not — and vendors are not equal here.
2. What you can do about what you see. A heatmap ends at a diagnosis. Some tools on this list can run the test that acts on it; most can't. That gap decides more than any rendering feature.
3. What it costs at your traffic, on the stated billing basis. Most vendors show annual-equivalent prices by default. Every figure below says which basis it is.
4. How long the data lives. The spread is 30 days to forever, and it decides whether you can still study Black Friday in January.

We didn't rank on review scores — install base isn't fit.

At a glance

Tier legend: Free genuinely free · $ entry (under $100/mo) · $$ growth · $$$ platform/enterprise. Published prices are real figures from each vendor's own page; the tier column is qualitative for every row. Mtrix doesn't publish a list price, so it says so.

The tools

1. Microsoft Clarity — the free default

$0. No paid tier exists. Shopify app rated 4.6 (1,719 reviews).

Click maps, scroll maps, session recordings, funnels and an included AI copilot, with no traffic limits, unlimited projects and unlimited team members. Capture is unsampled — "no sampling (that is, tracking only a portion of your site's traffic)" — though Microsoft's own FAQ notes recordings "might not be available for all sessions" and heatmaps render from a sample impression.

Choose Clarity if you want to see where people click and that's the whole job. It is the right answer for most stores under about $1M.

Limits: recordings age out in 30 days. Purchases report as a percentage, never money — and only on Shopify projects, with checkout steps on Shopify Plus only. No test builder. And the price of free is contractual: Clarity's terms make you and Microsoft "independent Controllers" of the data, which Microsoft may use for advertising profiles and AI training. Where that boundary sits — and when it starts to matter — is the whole subject of Microsoft Clarity alternatives.

2. heatmap.com — revenue on every element

$149/mo for stores under $10M annual revenue · $249/mo for $10–24.9M · larger bands are "Talk to Us" · monthly billing is their default · 14-day trial.

The differentiated one. heatmap.com's pitch, in their words: "the first Heatmap to show revenue of every click on every element on your website." Hover any element and see clicks, revenue per click, revenue per session, element conversion rate and element AOV. Pricing is banded on your store's annual revenue with "100% Traffic Coverage" — no session meter, no mid-BFCM collection pause — and Behavioral Suite data retention reads "Forever" on their own pricing table. Recordings, funnels, surveys and JS error tracking are included above the entry tier.

Choose heatmap.com if "which element is worth money" is your question and you already run a Shopify testing app — it filters heatmaps per variant for Shoplift, Intelligems, Visually and Pack Digital tests.

Limits: it can't run the test itself — the word on their pricing page is integrations. And read their own careful definition: revenue-based heatmaps show interactions "correlated with revenue" — the revenue of sessions that clicked an element, captured by a snippet in your header and thank-you page, not causal attribution from an order sync.

3. Lucky Orange — watch shoppers and talk to them

Shopify app from free (100 sessions/mo) and $19/mo · web plans $32/mo billed annually ($39 monthly) up to $839/mo annual ($1,049 monthly) · 7-day trial, no card.

Dynamic heatmaps that keep counting inside dropdowns and pop-ups — a specific, credible technical edge — plus session recordings, funnels, surveys, announcements and the feature nothing else here has: live view and live chat on every plan. You can watch a shopper struggle and message them mid-session. It auto-tracks Shopify's add-to-cart, checkout and purchase events out of the box.

Choose Lucky Orange if you're on Shopify and support-meets-CRO is your gap.

Limits: no experimentation product. The dollar figures in its Visit Value reporting are values you assign, not order totals it read. Storage starts at 60 days; longer retention is a paid upgrade, and the headline Discovery AI is a paid add-on on most tiers.

4. Mouseflow — six map types and the best form analytics here

Free plan (500 sessions/mo) · paid from $25/mo billed annually ($39 monthly) · 14-day full-feature trial, no card.

Click, scroll and geo heatmaps on every plan, with attention, movement and interaction/friction maps on higher tiers — plus automatic friction scoring and the deepest form analytics in this price band: field-level drop-off, blank-field and refill analysis. If your revenue leaks through a long checkout or quote form, this is the tool that shows you exactly which field.

Choose Mouseflow if forms are your problem.

Limits: no test creation — Mouseflow's own A/B guide starts by asking your testing tool for the variant. Its funnels model lost revenue from a per-conversion value you type in. And when the monthly session allowance runs out, their FAQ is blunt: "all tracking will stop until your next refill date."

5. Crazy Egg — heatmaps plus the cheapest real tests

From $29/mo, all plans billed annually — no monthly rate is published · A/B testing from the $99/mo Plus tier · 30-day trial (card required).

The original heatmap tool, and the only one in the app tier that genuinely runs experiments: a visual editor or URL redirect, chi-squared significance, sticky bucketing, unlimited tests from $99/mo. Recording retention is 24 months — the longest published figure in this set — and heatmap reports are never auto-deleted. It meters on tracked pageviews: you choose the pages, and you get 100% of those.

Choose Crazy Egg if you want to graduate from watching to testing without leaving the two-figure price band.

Limits: you opt pages in — unselected pages generate nothing. Collection (and any running A/B test) pauses when you hit the pageview cap. Tests run client-side in the browser, and order value reaches its reports only if your backend sends it through their conversion API.

6. Contentsquare — the suite Hotjar became

Free plan: 200,000 sessions/mo, heatmaps, funnels, replays, 100 survey responses · Growth from $39/mo billed annually ($49 monthly).

Hotjar is no longer buyable as Hotjar — its pricing page redirects to Contentsquare, and signups create Contentsquare accounts. What you get instead is a genuinely strong free tier and the fullest survey/voice-of-customer product on this list, plus attention maps and, on Growth, zone-based heatmaps.

Choose Contentsquare if you want surveys and feedback beside your heatmaps — the one job nothing else on this list covers well.

Limits: session-replay data on Growth is kept 2 months (13 for other session data). Revenue tracking sits on the quote-only Pro tier. Still no experimentation product — A/B testing appears under integrations.

7. Mtrix — when the heatmap has to connect to everything else

Custom pricing · platform tier · one month free, no credit card.

Mtrix is not a heatmap app. It's a platform — the store can be built on it, or it runs as one script on the store you already have — and the heatmap is one lens over the same data everything else uses.

What that buys you, concretely:

• Click and scroll maps, by device. Click density, click order, non-link clicks and rage clicks; scroll depth, attention and exit points. That's the honest inventory — two map types, done properly. No move-maps or engagement-zone tiers.
• The step after the heatmap is in the same product. See a dead zone above the add-to-cart, ship an experiment on it the same afternoon — A/B, multivariate, split URL or mask URL, bandit allocation, no cap on the number of experiments on any plan, first test live in about five minutes.
• Revenue is native, not correlated. Orders, line items and refunds sit in the platform, and every experiment reads revenue per visitor, conversion rate and add-to-cart rate with probability-to-be-best.
• The session behind every hotspot. 100% session capture with rage-click, dead-click and form-abandonment detection — filterable by experiment and variant. Watch the sessions that produced the cold zone.
• 100% capture, no session meter. Sampling exists only as an opt-in control.

The honest counterweights: no revenue-per-element overlay — heatmap.com's flagship metric has no Mtrix equivalent. No native mobile-app SDKs — Clarity has them. Replay retention is 1 month (events and purchases: 3 years). And it's platform-tier priced: built for brands where a percentage point of conversion is worth more than the subscription.

Choose Mtrix if you're past the diagnosis stage — you want the heatmap, the test it triggers and the revenue it moves in one data model instead of three subscriptions and an integration doc.

Free and low-cost options

• Microsoft Clarity — free forever, no traffic limits. The honest default.
• Mouseflow Free — 500 sessions/month, one project.
• Lucky Orange's Shopify app — free at 100 sessions/month, then $19/mo.
• Contentsquare Free — 200,000 sessions/month with heatmaps and funnels.

Mtrix isn't on this list — it runs a one-month free trial, not a free tier. If budget is the binding constraint, Clarity is the answer and there's no shame in it.

How to choose, in one pass

1. Under ~$1M revenue, or heatmaps are the whole job → Clarity. Free, done.
2. "Which element is worth money?" → heatmap.com, beside your existing testing app.
3. Forms leak revenue → Mouseflow. Shoppers need rescuing live → Lucky Orange.
4. Want to start testing for two figures → Crazy Egg. Want surveys too → Contentsquare.
5. Heatmap → test → revenue needs to be one loop, not three tools → Mtrix, at the platform tier.

FAQ

See the heatmap next to the test it should trigger

Mtrix puts click and scroll maps on the same script as your experiments, session replays, errors and orders — on the store you already have, or the one you build on Mtrix.